"But I think as we've seen the runner genre evolve in different ways where it's not always having to be endless, we started adding mission structures to it, giving players more day-to-day activities to accomplish, achievements, things of that nature. "The game started out very simplistic, very 'Saga' and maps-based," Campo says. Speaking with recently, NBC Universal senior games producer Berto Campo and Gameloft Kharkiv general manager Stanislav Sadkeyev talked about how much the game has changed over the years and what they've learned managing a licensed mobile game this long after launch. Minion Rush is a rare licensed mobile game in that the endlessly updated not-quite-endless runner has been around for eight years, racked up one billion downloads, and with another Minions movie, The Rise of Gru, set for release next year, it still appears to have some considerable runway of relevance ahead of it.
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